LionsBet calls upon Income Access for new affiliate program

Nigerian sportsbook brand, Lionsbet has rolled out a new affiliate program in collaboration with Paysafe Group-owned Income Access. Under the new arrangement, Income Access will...

Why storytelling is vital for advertising your brand

Storytelling has been regarded as the ultimate crowd-pleaser; as humans, a distraction is what we enjoy, through being transported to different worlds and viewpoints...

Digital Marketing Forum will deliver ‘exclusive’ networking opportunities

This year’s Digital Marketing Forum, which will run alongside Betting on Sports 2019 and CasinoBeats Summit, will deliver an extensive range of networking opportunities...

5 top tips to create an engaging website

In today’s global marketplace, producing content which effectively appeals to your target audience can come across as a minefield of technicalities. To successfully reach...

Exhibitor space for DMF sponsorships now available

With less than three months to go until the doors open at this year’s SBC Digital Marketing Forum, time is running out for companies...

Affiliate Drive Time – Week 26: Program Health Check

In week 26 of #AffiliateDriveTime, Lee-Ann reflects on #iGBLive last week and discusses the importance of building strong relationships with affiliates. Take our Affiliate Program...

THEN and NOW: Shona ODonnell

The gambling industry has come a long way in recent years and we take a moment to interview some of the iconic figures that...

Instagram ‘like’ removal could alter influencer marketing strategies

Instagram recently confirmed that it would be carrying out a number of trial updates to the app - and has since announced that its...

Record number of industry experts sign up to Digital Marketing Forum

A record number of expert iGaming and digital marketing speakers have signed up to join the Digital Marketing Forum conference running alongside the Betting...
Mobile Apps

BetBlocker’s Duncan Gracie on the app’s role in social responsibility

BetBlocker Manager Duncan Gracie spoke to AffiliateINSIDER, about the role of the app in supporting ongoing industry and wider health initiatives on problem gambling...

Recent news

Finductive pens deal with MoneyMatrix to increase acquiring partners

Payments fintech company Finductive has signed a new deal with Malta-based financial institution MoneyMatrix, who are part of the EveryMatrix Group. MoneyMatrix will be allowing Finductive...