“Running a successful affiliate program in Kenya is achievable,” says BetLion director

BetLion has targeted increased brand reach across Kenya, the second target territory for its jackpot-focused sports betting product, after launching a new affiliate program...

Kindred pushes back on Norway’s stringent advertising controls

Kindred Group is poised to file a lawsuit against Lotteri-og Stiftelsestilsynet (Lotteritilsynet), Norway’s national gambling and lottery authority, in response to stringent advertising controls...

Influencer market under scrutiny as ASA clamps down on gender-stereotypes

The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising...

Mobile apps – could they be an alternative to TV adverts?

Betting operators and affiliates are having to reconsider the marketing strategies that they utilise before and during live sporting matches after the Industry Group...

How zero search results could change your SEO strategy

Have you ever thought about what a page on Google would look like that was full of zero search results?  This is something that...

Affiliate Profile: Income Access VP of Strategy Sarafina Wolde Gabriel

We track down some of the most established names in the affiliate space for our Affiliate Profile. This week, Paysafe Group’s Income Access VP of...

Progressive Web Apps – How can they be used for affiliate business?

As we move forward in the online world, speed and convenience are becoming crucial to audiences. There are many solutions cropping up to address...

Web, Mobile, AMP – Why affiliates should look now for growth in SERPS

The way in which we use the internet has changed a lot over the past few years. With over 50% of all internet traffic...

Esports Entertainment Group lands affiliate deal with SickOdds.com

Esports Entertainment Group has announced the signing of an affiliate marketing agreement with fast-growing esports comparison site SickOdds.com. VIE.gg will serve as the only...

How technology is changing your affiliate effort

In the digital age, the world around us is changing at breakneck speed. Unless you’re able to keep up with the flow of technology...

Recent news

New casino board “can help advise operators on how to hire...

A new inclusion board set up by the National Casino Forum can “help advise operators on how to hire inclusively", according to the board’s...