Gaming Innovation Group divests B2C brand to Ellmount Gaming

Gaming Innovation Group (GiG) has reached an agreement to divest its B2C brand, Highroller to affiliate and operator, Ellmount Gaming Ltd, for a total...

Blueclaw scores number of betting account victories

Leeds-based digital marketing agency, Blueclaw has picked up the SEO and content marketing briefs for bookmaker, gambling company, Gaming Innovation Group (GiG), Mark Jarvis...

BetShah chooses AffiliateINSIDER to lead affiliate marketing strategies

BetShah has confirmed the launch of its affiliate program which will be managed exclusively by AffiliateINSIDER. The new partnership will ensure the support and...

Evolution to be reflected by MyAffiliates after rebranding

Affiliate marketing software provider, MyAffilates is set to undergo a major rebrand of its product image in order to showcase its evolution in a...

Fortune Legends and KTO announces fee reductions to support increased earnings for affiliates

Mobilt has taken the lead on building better transparency with affiliates in a bold move which has been taken to reduce administration fees which are...

Boost in betting reported by Oddschecker

Sports betting affiliate and media portal Oddschecker, has seen a significant rise in betting volume based on the number of bets which have been placed...

MyAffiliates announces rebranding to reflect evolution of company

Affiliate marketing software provider, MyAffiliates has announced a major rebranding of its product image to reflect the company's evolution in the online betting, gaming,...

Video: What makes a great affiliate strategy? From #iGBLive

At last month’s #iGBLive in Amsterdam, AffiliateINSIDER joined forces with PartnerMatrix to provide an affiliate program workshop held in the exhibition hall of the...
Affiliate marketing

How to build a successful affiliate program

A good affiliate program has targets and objectives in place for continued growth. Having clear KPI's for your team to deliver against, is one...

LionsBet calls upon Income Access for new affiliate program

Nigerian sportsbook brand, Lionsbet has rolled out a new affiliate program in collaboration with Paysafe Group-owned Income Access. Under the new arrangement, Income Access will...

Recent news

Spelinspektionen issues further crackdown on under-age betting

Swedish gambling regulator Spelinspektionen has administered warnings and penalty packages to four Swedish sportsbook operators after it was discovered that the operators were offering...