Carousel Group to “aggressively shakeup the industry” with new affiliate program

Carousel Group has launched a new affiliate program in an attempt to drive players to its soon-to-be-launched sportsbook and racing brands. 'The new kid on...

Content is king: Why affiliates should harness the power of content marketing

Defined by the Content Marketing Institute as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a...

Taxing times: Buffalo Partners discusses how tax hikes affect affiliates

Casino affiliate Buffalo Partners offers insight and advice on some of the industry’s biggest talking points. With Chancellor Philip Hammond including a Remote Gaming...

Affiliate Spotlight: Casivo CMO Haris Cejvan

 Affiliate Spotlight shines a light on the latest affiliate sites from around the world. This week we chat with Haris Cejvan, Chief Marketing Officer of...

Lindar acquires services of Income Access for MrQ affiliate launch

UK-based operator Lindar Media has launched the MrQ affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The program will support...

SMP Snack: When and how affiliates share their operators’ regulatory requirements

For the first entry to our weekly SMP Snack series, the firm’s Manager of Regulatory Compliance Jenny Hedges analyses the increasingly complex operator-affiliate relationship The...

Raketech sets sights on esports community with new platform

Raketech has this morning announced the launch of Esportsguide.com, a new esports community-targeting product aimed at providing “a complete guide to the leading esports...

Now the dust has settled on GDPR… what’s next? 

GDPR had a huge impact on the way that we work as marketers. For affiliates even more so as the need to hold compliant...

How digital marketers can adapt to Voice Search

Little more than a decade ago, the idea of digital voice assistants like Siri and Alexa felt like something plucked from the script of...

Why influencers and affiliates are similar

The latest buzzword to hit online is influencer marketing. Marketers have been using brand ambassadors to build audiences for a long time. Influencer marketing...

Recent news

Raketech to utilise Trustly-powered In-Banner Pay N Play technology

Online gaming affiliate Raketech and payments company Trustly have collaborated to provide a new ‘In-Banner Pay N Play’ feature. Dubbed as a ‘new way for...