UKGC seeks industry wide contribution to new responsible gambling strategy

Affiliate marketing is expected to fall under the spotlight after the UK Gambling Commission (UKGC) sought widespread contributions towards the development of a new...

Mobile apps – could they be an alternative to TV adverts?

Betting operators and affiliates are having to reconsider the marketing strategies that they utilise before and during live sporting matches after the Industry Group...

SMP Snack: GDPR – am I a processor or a controller?

In the next SMP Snack series, SMP eGaming Regulatory Compliance Manager Phil Knox follows last week’s article on whether you need to register under...

How zero search results could change your SEO strategy

Have you ever thought about what a page on Google would look like that was full of zero search results?  This is something that...

Lee-Ann Johnstone and Roo Wright: The growing influencer market and adapting to change in...

Over recent years, influencer marketing has grown to become a global marketing phenomenon, taking both social media and the rest of the digital world...

Affiliate Profile: Income Access VP of Strategy Sarafina Wolde Gabriel

We track down some of the most established names in the affiliate space for our Affiliate Profile. This week, Paysafe Group’s Income Access VP of...

Industry Group for Responsible Gambling confirms stricter guidelines for television advertising

Gaming affiliates have been warned that online advertising could come under more scrutiny after confirmation of stricter guidelines for television advertising. However, these new guidelines...

Progressive Web Apps – How can they be used for affiliate business?

As we move forward in the online world, speed and convenience are becoming crucial to audiences. There are many solutions cropping up to address...

Web, Mobile, AMP – Why affiliates should look now for growth in SERPS

The way in which we use the internet has changed a lot over the past few years. With over 50% of all internet traffic...

Esports Entertainment Group lands affiliate deal with SickOdds.com

Esports Entertainment Group has announced the signing of an affiliate marketing agreement with fast-growing esports comparison site SickOdds.com. VIE.gg will serve as the only...

Recent news

New casino board “can help advise operators on how to hire...

A new inclusion board set up by the National Casino Forum can “help advise operators on how to hire inclusively", according to the board’s...