Carousel Group have made two senior appointments ahead of the launch of its new SportsBetting.com and RaceBook.com.
Elisabetta Lerbini has joined as affiliate manager, while Nikos Lagonikas has taken on the role of CRM manager.
Lerbini will build, manage and grow relationships with affiliates, as well as develop Carousel Group Affiliates and ensure compliance across its whole affiliate operation.
As a marketing veteran of 10 years, Lerbini makes the move from international advertisin
A marketing veteran of 10 years, Lerbini makes the move from international advertising agency ATL, where she was client success manager and set up, managed, optimised and reported on affiliate campaigns for the likes of William Hill, Betsson and 888.
Lagonikas is a CRM specialist and joins Carousel Group from William Hill, where he was CRM Manager for its largest territory. With Carousel, he will plan, manage and deploy a global, multi-channel strategy for Carousel’s new SportsBetting.com and RaceBook.com brands.
Daniel Graetzer, Carousel Group chief executive, said: “I am delighted to welcome Elisabetta and Nikos to the team at such an exciting time for the business. Both were hand-picked, bring a wealth of experience and will be instrumental in the launch and ongoing success of our brands.”
