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AFFILIATE MARKETING MASTERCLASS

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TRAINER: Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

The AffiliateINSIDER Affiliate Marketing MasterClass will give delegates the opportunity to understand the affiliate channel and how to harness the principals of affiliate marketing to augment your acquisition strategy. We’ll look at the history and evolution of affiliate marketing as it is today , the core principles of the channel and application in emerging markets and regulated markets such as the US. You’ll also understand fundamental building blocks to create a winning affiliate strategy and hear expert insights on how to make this channel work for your brand as part of your overall marketing mix.

PART 1: Affiliate Marketing – The then and now

  • Acquisition marketing – where does the affiliate model fit within it?
  • The evolution of the affiliate marketing ecosystem – how does it all work together now?
  • What kind of affiliates exist and how best to work with them?

Part 2: A Forum Discussion with Industry Locational Experts

  • A look at the US market specifically and what will shape affiliate marketing strategies in 2019
  • Discuss what’s happened since the mass exodus and re-opening for affiliates in this region
  • We look at what value affiliates will hold in the acquisition funnel for USA marketers to benefit from. We allow open audience questions

Part 3: What are the core Building Blocks for Success

  • This session includes some core exercises for operators to think about their brand and how an affiliate program can help expand their reach
  • Map out core details to help them with an effective program launch plan (Interactive exercises and facilitated marketing session)
  • Learn what it takes to build a successful affiliate program?

To register your interest for this masterclass please CLICK HERE,