Following its expansion in regulated markets across the whole African continent, BtoBet is eyeing with interest the evolving situation concerning the South African market.
Having the most developed technological infrastructure in terms of internet and smartphones in the continent creates much more opportunity for the country to thoroughly regularise the market and follow the path undertaken by other countries in order to reap more benefits whilst safeguarding not only the investment if the operators, but the players’ interests also.
While already boasting a strong retail gambling market, BtoBet has published an Industry Report, which analyses the huge opportunities, in technology terms and market revenue, that South Africa keeps in hold for the iGaming industry, and how the introduction of a strong regulatory framework could propel the country at the forefront of the gambling industry in Africa.
Sabrina Solda, BtoBet’s Chief Marketing Officer, stated that the region already has a strong reputation from a retail perspective. The task now is to do the same for the online sector, where online gambling, including sports betting, is still unregulated.
An opinion also shared by Themba Ngobese, CEO of the Casino Association of South Africa (CASA), who in a recent interview expressed his views that the government should intervene soon regarding the matter, “the government needs to step up with a deliberate and concerted effort to enforce its laws to protect the regulated gambling industry and the public”.
The Industry Report “Transforming the South African iGaming Industry into a Model for Africa” also analyses the national gambling statistics that have been published by the local National Gaming Board, which indicate that the overall Gross Gambling Revenue (GGR) have been registering exponential year-on-year growth, with the GGR for the financial year of 2018 amounting to 28.8 billion rand.
More information on the South African market and other international markets can be delved into at our Digital Marketing Forum (DMF) on 18 September, where we will be hosting our very own Global Opportunities Panel.