High-profile European operator BetVictor has described its latest deal with gaming technology provider Nektan as “an important strategic move”, and one that will “bring new gaming opportunities” for the firm’s “global player base”.
Nektan, a firm with a flourishing affiliate program in Nektan Affiliates, has integrated its B2B E-Lite casino platform into the BetVictor’s casino offering, a first-of-its-kind deal for Nektan.
Through Nektan’s partnership with Malta-based gaming company, Tyche Digital Malta Limited, the deal will see BetVictor take the E-Lite platform’s casino content and distribute it across three of its key casino brands, giving Nektan access to BetVictor’s wide-spanning customer base.
The integration significantly expands BetVictor’s casino offering, with the E-Lite platform giving it direct access to HTML5-developed slots and table games from more than 24 games and content developers.
Turlough Lally, Director of Casino at BetVictor, said: “With the constant technology advancements and new games available at the tap of a button, customer demands are becoming increasingly high. To cut through the noise, operators need to keep re-assessing and innovating their games portfolio to provide players with improved gaming options, that can easily be accessed via mobile devices, which are dominating the iGaming industry.nekt
“This exciting partnership with Nektan is an important strategic move for BetVictor and we’re confident this global platform integration deal will bring new gaming opportunities for our global player base, while complementing our existing network of casino brands.”
Jane Ryan, Nektan Chief Operating Officer of B2B, added: “We’re thrilled to have partnered with BetVictor, a leading operator with a thriving global customer base. This landmark partnership is set to deliver commercial opportunities to develop and drive significant revenue generation for Nektan throughout the coming months and beyond.
“It is also a demonstration of how we are fast becoming the go-to provider of premium and compliant entertainment content throughout our industry. The speed with which we can deliver our content to live environments for partners is what differentiates our technology.
“We have worked hard to become the provider of the best gaming content by continually increasing the amount available, as well as improving and enhancing it. We’re sure BetVictor’s players will enjoy the feature-rich, cutting-edge games available to them via our E-Lite platform and look forward to adding more state-of-the-art content across all our platforms.”