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Betsson takes BT Sport award for McGregor mega-fight marketing

Betsson AB’s European online betting subsidiary Betsafe has won the ‘BT Sport Industry Award’ for ‘Best use of PR’ for it’s 2017 ‘Notorious – Conor McGregor’  global marketing campaign.

The group was credited for its high quality campaign in the build up to the Floyd Mayweather Conor McGregor mega-fight. In which the group utilised press conference coverage to maximise the reach of each social platform.

The online bookmaker was recognised for executing the most effective and viral marketing campaign, utilising multiple media verticals, content and press coverage to promote its Floyd Mayweather vs Conor McGregor mega-fight promotions and betting markets.   

At a star-studded gala hosted in London last week, Betsafe marketing was awarded a prestigious ‘BT Sport Industry Award’, beating the likes of HTC, UK Racing, EA Sports FIFA and Lucozade for ‘best use of PR’ in marketing.

In 2017, Betsafe announced Irish MMA star ‘The Notorious’ Conor McGregor as its new global sports ambassador.

Securing McGregor as its new brand ambassador, Betsafe marketing gained one of the most actively followed and popular athletes in world sports.

Speaking to SBC, the bookmaker would detail its association with McGregor as a ‘game-changer’ for Betsafe’s global brand and marketing.

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