Blackpool Football Club has announced it has agreed a new three-year deal with BetSid to become its official principal sponsor ahead of the new campaign getting.
The partnership with BetSid, which will see branding on the front and back of first-team and replica adult homes shirts, plus the back of the shorts, the deal comes as part of the local, independent bookmaking chain’s ongoing commitment to supporting sport in West Lancashire. Further branding will also feature around Bloomfield Road and on the official match-day programme.
Paul Kirkby, Managing Director of the BetSid Group, commented: “Our partnership with Blackpool FC comes at an exciting time for the business, as we launch a full online betting platform, taking our leading prices and customer services to a wider national audience.
“Blackpool provides us with a great opportunity to showcase our quality proposition and reach new audiences, offering punters across the country access to our winning formula that has proved so successful here in Lancashire.”
Blackpool FC Chairwoman Natalie Christopher added: “On behalf of the club I would like to welcome BetSid on board and thank them for their support of the team.
“I would also like to take this opportunity to wish them every success with the launch of their new online platform.
“We now look forward to building a strong relationship and hopefully starting the season with a good performance from the team at Wycombe on Saturday.”
BetSid is just one part of the wider Rigby Organisation, founded by Lancashire entrepreneur Simon Rigby. It makes up part of a wider hospitality division that also incorporates a luxury hotel chain, restaurants and major events at Preston Guild Hall. The group also includes major energy, property and care divisions, covering everything from community and social care to renewable energy.