bet365 and 888 affiliate program members will be able to promote various new games soon, following deals with Inspired Entertainment.
Through these deals, 888 will receive a range of new online casino games from the solutions provider. Meanwhile, bet365 will be able to launch a selection of virtual sports titles.
A first for bet365
bet365 will become the first operator in New Jersey to launch virtual sports content on a sportsbook. The titles will be available across 11 separate channels, with over 4,800 events being held each days. Soccer, football, stock car racing and horse racing are all included.
Inspired Entertainment‘s Chief Commercial Officer, Steve Rogers, was delighted about the deal. He said the following.
“We’re excited to be providing our virtual sports to bet365 as they expand in the US. We’ve enjoyed many highly successful product launches with them over the years and we’re confident this will be no exception.”
The deal continues bet365’s growth in the US market. It has been in New Jersey since last September, when it partnered with Hard Rock Atlantic City.
New games for 888casino
Inspired will also provide online casino titles to 888casino. Virtual games are included as part of this deal, as are interactive games. Meanwhile, players will also have access to sports and lottery offerings.
In addition to its North American sites, the above content will be available to 888 users and affiliates in Europe. Claire Osborne, Vice President of Interactive Games at Inspire, explained the importance of this new deal.
“North American growth is a key priority for Inspired and working with 888 in New Jersey and beyond is a major step in building our North American presence.”
She continued: “Our games are very popular throughout Europe and we are sure they will be loved by 888 customers.”
The new deal with Inspired forms part of 888’s bigger plans for 2020. Recently, it announced the plans for this year’s poker tour too. The company will be visiting Estonia, Spain, the US and other markets.