In the lead up to attending London’s biggest retail and e-commerce affiliate event and the return of AffiliateINSIDER’s agency team getting back to LIVE in-person events – we caught up with a few of the more interesting B2B partner programs that will be attending along with us at this event. RVA Surveyors offer a unique service for UK based businesses and corporates where they can apply to receive business rates relief. As a forward-thinking company, RVA has created an in-house affiliate program to work with publishers to access customers online outside of the traditional B2B environment and reach their audience in more traditional places on the web.
We caught up with RVA’s Head of Marketing, John Ward to get the lowdown of why this program is so interesting right now and what new publishers can expect when working with this innovative brand.
Tell us about RVA surveyors and what you do for UK business owners?
“RVA Surveyors are independent business rates reduction specialists. We offer our services to business rate payers, whether commercial property owners or tenants, on a no reduction no fee basis. Quite simply, unless we reduce the business rates liability for your property, there is absolutely nothing to pay.”
RVA recently launched an affiliate program to build brand awareness about the opportunities for business rates relief. Your program is pretty unique but can you break down how B2B partners and Publishers can benefit from promotion (promoting?) your services to their audience online?
“B2B Partners and Publishers will be able to benefit immensely from the unique nature of our program. Seeing as there are over 1.8 million commercial properties in the UK, the market and demand for our services is huge. Our affiliate partners and publishers benefit by receiving a fantastic commission (CPA) , speedy payments and incentives for top performers and referrers. As well as a selection of imagery to suit their platform and ongoing day to day support from our affiliate specialists. Whether you’re targeting entrepreneurs, office workers, or independent business owners working at commercial premises all around the UK you can have a simple and effective way to monetise audiences effectively via our programme.”
You’ll be attending the PI live conference with our team in October – what are you hoping to get out of being at this UK affiliate event?
“RVA Surveyors are hoping to engage with a range of UK business owners from various backgrounds during the course of this event and beyond. Our audience is huge and applies to all business owners with commercial properties. We aim to network with many different partners to create long-lasting B2B partnerships.”
What are some of the digital marketing trends you’re seeing in your sector – what are consumers reacting to right now and how are you building brand awareness for RVA’s affiliate program specifically?
“The volume of business enquiries we receive online regarding reducing their business rates is increasing exponentially on a daily basis. We created our affiliate program to service those enquiries. Our brand building is fully supported by an internal marketing team, a dedicated PR agency along with rich media content.”
What publishers or B2B partnerships would you like to connect to and why?
“Our services appeal to many business owners across various sectors, we apply to a wide range of publishers and partnerships. The fact is our audience is already online and they are engaging across multiple sites all over the web. Earning in our program is really easy as we pay for an approved lead (which is a call booked for a survey appointment being made). Our affiliate platform also provides intuitive reporting and user state management helping partners to elevate their program quickly based on multivariate traffic sources and with a very simple lead generation form being filled out, it takes just a few seconds to complete with a minimum barrier to entry.”
How do you see the future of affiliate marketing progressing as performance marketing increases as part of your marketing mix?
“We see this as a crucial part of our marketing mix, due to our extremely high conversion rates as we offer a no reduction no fee service to the business community.”
Get in touch with RVA Affiliate team here to see how you can benefit from their B2B / B2C Affiliate program and monetise your commercial audiences – today! If you’re attending PILIVELDN21 next week you can stop by stand #23 to visit and find out more!