Elon Musk has stated a plea to marketers to keep calm. On the same day that the planned “official” redundant grey verification tick was launched and promptly killed off, Musk has been meeting with key advertisers in order to quell questions about the future of the platform and marketing.
Whether these words had any effect remains to be seen but we can guess that it was something along the same lines as his tweet posted on the 9th of November: “Please note that Twitter will do lots of dumb things in coming months. We will keep what works and change what doesn’t.”
But we don’t need to guess, because in true Big Brother fashion, Musk live-streamed this two-hour-long Twitter Spaces meeting to more than 100,000 live viewers, taking questions from executives and representatives.
Amongst many platitudes, Musk said: “If nothing else I am a technologist and I can make technology go fast. If we do not try bold moves, how will we make great improvements?”
He stressed that there haven’t been any changes made to its content moderation policies, a worry for marketers as they wonder about what content will be shown alongside their ads and attempted to persuade marketers that the new $8 subscription verification program will lower the amount of overall hate speech.
This Twitter Spaces event came just days after Musk threatened a “thermonuclear name & shame” campaign against advertisers that leave the site out of concern for his approach to content moderation.