The affiliate marketing platform Affilka (developed by SoftSwiss) has officially launched its new sportsbook service.
This new module will build upon the existing online casino package that Affilka currently offers to its patrons. It is designed to cater to the increasing number of iGaming operators who want to become involved in sports betting.
Helping operators to deliver sportsbook solutions
The Affilka sportsbook service has an upgraded application programming interface, allowing brands to gather raw data on player activity across their sportsbook solutions. This means that iGaming operators will be able to track their customer’s visits, registrations, and deposits, alongside information on their bets, wins, cancelled bets, bonuses and gross gaming revenue.
The product owner of Affilka, Anastasia Borovaya, said this of the announcement: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects.”
“The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions. We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”
The sports betting industry is growing rapidly
In addition to launching the Affilka sports betting service, SoftSwiss has also made major improvements to its CPA and RevShare commission constructor for sportsbooks deals.
“In terms of revenue share deals, sportsbook operators can share a percentage of their net revenue with their partners. The percentage of revenue payable to affiliates may be fixed or may be defined by various performance tiers,” said a spokesperson from the company.
