As part of the deal, Seven Star Digital will provide funding for expansion, as well as commercial and marketing expertise in the highly competitive gambling sector.
The esports vertical has seen huge growth in the past three years and the sector is expected to reach $1.4 billion by 2020. While gross gaming yield remains modest in comparison to the likes of gaming and sport, it represents fertile ground within iGaming, a totally new demographic, and opportunities for highly engaging live experiences.
Luke Eales, Founder & CEO at Seven Star Digital commented: “By combining our expertise in developing fast-growing, user-centric comparison sites with the SickOdds founding team’s knowledge and passion for esports – as well as their active engagement in the bustling esports community – we plan to forge a position as a leading portal for esports betting worldwide.
“PASPA’s recent repeal in the US creates the possibility of regulated esports betting in this potentially lucrative market. Our immediate focus however is on expansion in the UK and Europe, where we see a range of exciting growth opportunities.”
Tom Wade, co-founder of SickOdds.com, said: “Both myself and Nick Pateman, with whom I started the site, are extremely excited to work with Seven Star Digital. Our deep understanding of esports and what resonates with its fans gives us an edge over more general sports betting sites. Our platform will provide the first esports betting aggregation of its kind, and we can’t wait to accelerate the development of its features with Seven Star Digital.”