RevGlue – a platform which allows affiliates and online publishers to monetise their blogs, websites, social media channels and mobile apps – has acquired a £300,000 investment from the companies GC Angels and Admitad. This investment will help the platform to up-scale its sales and marketing in the UK.
The platform has been in the works for over 3 years, building a range of effective tools which allow users to create a new affiliate website in a matter of moments. It enables anyone to become an online publisher, plus offer discounts, cashback, and coupons to their customers.
Helping affiliates to monetise their latest projects
Founded by Alexander Bachmann in 2010 as a stand-alone affiliate network, in just 10 years Admitad became the company providing multiple services for driving sales and making money online. Admitad is headquartered in Heilbronn, Germany, while its primary operations markets are the US, UK, Germany, France, Spain, Italy, Poland, Brazil, India and CIS countries. GC Angels is an investment company that helps small and medium-sized enterprises to fully self-actualise.
Investment Director at GC Angels, Damian Mohammed, said this of their latest asset: “RevGlue offers individuals who have been adversely impacted by the pandemic a real opportunity to make a living through social media and other online channels, which is a sector set for major growth this year.
“We’re delighted to invest alongside a leader in the affiliate marketing space, Admitad, to aid RevGlue’s growth in the UK and beyond as it capitalises on the rise in social media and online retail usage under lockdown.”
Making a living with online publishing
The platform’s CEO, Adeel Farooq, also commented: “After identifying the main problems facing bloggers, website and mobile app owners when monetising their start-ups, we have developed RevGlue to resolve those problems quickly and easily in the last three years.
“Thanks to the investment from GC Angels and Admitad, we now have the opportunity to scale our business activities in the UK over the next 12 months, before launching RevGlue into global markets with enhanced offers and tools.”