Affiliate RakeTheRake has expanded into the world of online casino after forging a new alliance with FunFair Technologies, the blockchain-powered technology provider.
The crypto Casino brand will be the affiliate’s first dip into the both the blockchain and online casino sector, having previously focused upon the online casino sector.
Karim Wilkins, founder and chief executive at RakeTheRake, said: “Becoming FunFair’s first white label with Crypto Casino gives us great satisfaction.
“We’re extremely confident in our brand, the platform and the innovative affiliate technology, and we can’t wait to take CryptoCasino and its players to the moon.”
The Crypto Casino brand is aimed at the millennial blockchain casino audience, and will give the affiliate access to FunFair’s 65,000 FUN token holders.
FunFair founder Jez San said: “Crypto Casino’s launch is a major landmark on the FunFair roadmap and we’re excited to partner with expert marketeers in RakeTheRake who will drive further adoption to our gaming ecosystem.
“We continue to update our platform to ensure it’s as user-friendly for those with and without crypto knowledge and working on the next steps with RakeTheRake and its Crypto Casino players will confirm our position as the leading blockchain gaming provider.”