Online affiliate content marketing company, Raketech, has launched its new consumer-facing online casino product called Rapidi.com which has been made available to both Swedish and Finnish players.

The new site is set to deliver player-data insight for Raketech, offering live casino and online slots while also rolling out Trustly’s Pay N Play payment solution.

Michael Holmberg, CEO of Raketech, celebrated the new product: “I’m excited to launch a new product vertical that will support growth across Raketech’s core business and provide new insight to share in dialogue with our partners – the gaming operators – as part of our strategy to deliver win-win partnerships.

“We never stop learning and have a data-driven approach to improving our products and business strategy. Rapidi will help us study a modern casino player’s behaviour and gain insight to help us understand more about the performance of our products and increase conversion.

“We will analyse the results to better serve our users with quality content and generate valuable leads for our partners.”

The project was developed via Raketech’s Lab and will collect player activity that will be used to enhance Raketech’s core affiliate assets and improve lead conversion.

Rapidi.com is set to be powered using the Together Gaming B2B platform operating under a Malta Gaming Authority and Swedish Gambling Authority licenses. It is due to be promoted across Raketech’s portfolio of consumer affiliate sites and marketing channels.