Raketech sports media platform TVmatchen.nu has become an official partner of top-tier Swedish football club Djurgårdens IF. As part of the sponsorship, TVmatchen.nu will have its logo on the players’ shirts during the upcoming season.
Michael Holmberg, CEO of Raketech, said: “TVmatchen.nu is one of our most successful products and we are pleased to enter this partnership with Djurgården, which is one of Sweden’s largest clubs in the top flight of the Swedish football league.
“We have for some time explored ways to increase the visibility of TVmatchen, and the natural step was to enter a sponsorship connected to our users; in this case a leading football club in Sweden’s Allsvenskan league.
“We believe Allsvenskan is the best that Sweden has to offer in terms of sports entertainment, and this season we chose to work with Djurgården. We see high value in exposing the TVmatchen brand on player shirts and in connection to the games. Our aim is to attract new users to TVmatchen’s extensive sports media services.”
Henrik Berggren, CEO of Djurgårdens IF, added: ”We are very happy that TVmatchen.nu chose Djurgårdens IF as their partner to enter the Swedish football scene. The fact that we are attracting new partners is proof of our strong brand. We welcome TVmatchen.nu to the Djurgården family and we are looking forward to a rewarding cooperation for both parties”.
In addition to TVmatchen.nu in Sweden, Raketech offers equivalent platforms for sports fans in the UK with TVsportguide.com, Germany with TVsportguide.de, Denmark with TVsporten.dk and Norway with TVkampen.com.
The platforms are available online and can be downloaded as an app via the Apple App Store and Google Play. The newest addition to the continuously growing guide family is Esportsguide.com, targeting esports fans from around the world.