Online affiliate and content marketing firm Raketech has recruited Oskar Mühlbach as its new Chief Operating Officer (COO).

Mühlbach has many years of experience at some of the Nordic region’s most successful e-commerce and igaming companies. He joins Raketech from the role of Chief Ventures Officer and Managing Director of Mr Green’s digital media agency Green Media. Among other positions, he has been a member of the management team at Footway Group and COO of Lensway.

Mühlbach will start his new position as COO on 1 May, joining the senior management team and taking charge of Raketech’s geographic expansion and digital user experience.

Michael Holmberg, CEO at Raketech, said: “With a solid background working in senior roles in digital businesses, Oskar fulfils all criteria needed for the COO role. The appointment is part of our global ambitions, where we will continue to grow organically and via M&A both in the Nordics and other regions.”

Raketech’s future COO, Oskar Mühlbach, added: “The gaming market is changing, and it is vital for all companies to optimise their business models and become even more digital in their way of working. When Raketech continues to expand, I believe one of my most important tasks is to secure high scalability when entering new markets.”