Affiliate site Oddschecker has disclosed sizeable growth in its H1 Review, with 29% and 20% growth in users on desktop and mobile web respectively.
Meanwhile, near-exponential growth was seen via the Oddschecker app, which now takes almost a 25% share in bet volume and is proving particularly beneficial for those bookmakers with the more user-friendly APIs.
Some other period highlights include over two million unique users per month, involvement with one in ten UK online bets and ‘dictating the destination’ of over £2 billion stakes per year.
Live Analytics launch
The report comes just days after the firm launched Oddschecker Live Analytics, a new product that comes with the tagline, ‘Your industry lens’.
First disclosed in a LinkedIn post from Head of Commercial Guy Harding at the tail-end of last week, the official launch of the product is expected to take place at next week’s ICE gaming conference.
Some of the aspects of the product include:
- ‘Capture share of wallet at minimal cost’
- ‘Gauge performance in real time’
- ‘Instant market feedback to the efficacy of marketing campaigns’
- ‘Probe UK & Irish Horse Racing, together with major European football’.
The post’s caption read: “Oddschecker Live Analytics has landed! Showcasing in London and Gibraltar next week, with plenty of availability for interested parties at ICE and LAC – so please get in touch for a demo.”
See Harding’s post and watch the full video here.