Affiliate marketing specialists, Takkaro, have launched a new online casino comparison site which will be aimed at allowing users to filter sites using a number of criteria to suit their own preferences.

FeedBACK Casino, which the founders are claiming is the first online casino comparison website, has been developed using a “find and compare” principle with players being able to compare three casinos simultaneously.

Developed under the guidance of Charles Gross and Alexandre Tomic, player experience and feedback has been a central focus of the new site – as its name suggests. Users will have the opportunity to exchange experiences and discuss any encountered issues.

“When we started Casino Lemonade 10 years ago, we were the first on the market to provide a no-download website that offered free online casino games without time limits,” Charles Gross said. “It wasn’t just a simple guide, but a website completely dedicated to players.

“The same desire to offer all the games available on the internet drove us to create SlotsMillion and to introduce our innovative filter system that allows players to sort the game selection by developers, types of games, number of reels, features, and many more.”

Users will be able to filter different sites by payment methods, software and types of games, as well as being able to see a Trust Flow feature showing members’ average scores for each destination.

Tomic added: “We wanted to achieve with SlotsMillion what had been accomplished in the days of Casino Lemonade. That’s why we released the first virtual reality online casino for real money in 2016. A real virtual casino where players can experience the same excitement as in a land-based casino was a historic turning point in the evolution of gambling.

“With VR, we can now enjoy a real and authentic experience at a game table, together with other players from all over the world.”

The site is currently focused upon the UK and German markets, but is hoped to be launched into the Spanish market later this year.

“We are very ambitious with FeedBACK Casino,” Takkaro director general Maxime Gross concluded. “We want to reinvent the way casinos are promoted by giving the players more power, so that they can make an informed decision when choosing an online casino.

“Our priority is to help players with all steps along the way, from finding a casino, learning about the latest games, help with problems or addiction, and more. In short, FeedBACK Casino has been created by players, for players.”