Manchester-based Moneta Communications has detailed its plans to take their business stateside through the launch of its first American website, GamingUSA.com.
The expansion into the US follows Moneta Communication’s success in the UK affiliate market. GamingUSA.com is set to offer asino, slots, horse racing and sports websites, all of which will be tailored to the US market.
GamingUSA.com is being backed by Fred Done, the renowned businessman and owner of industry giant Betfred.
Speaking on entering the US market, Done said: “GamingUSA is one of our most exciting projects. The speed at which many states are looking to legalise betting shows that this is a lively new frontier for our industry.
“With many sports shows now openly incorporating betting lines, it is becoming evident that people are starting to embrace betting on sports and we intend to be at the heart of that.”
The site will offer users up-to-date information on online gaming and betting across each state, with the intention of ensuring that customers can make well-informed decisions.
GamingUSA Chief Operations Officer Natalie Merrison said of the launch of the website: “Myself along with Moneta’s experienced CEO Daniel Campbell and our talented team here at GamingUSA.com, are excited to enter the US betting affiliate market.
“Our collective experience and knowledge of the industry means that we are confident that this will be a very prosperous project for all involved. We are thrilled to be bringing a unique betting experience to an American audience.”