Affiliate LiveScore has scored a global sponsorship deal with LaLiga, making it the first sponsor of La Liga in the Sports Scoring category.
The agreement, which will cover the next three seasons, will mean LiveScore will become the exclusive sponsor for La Liga’s technology that allows users from all over the world to see 360º replays of any piece of action, Replay360º.
Sharing his thoughts on the new partnership, Sam Sadi from LiveScore, commented: “We are delighted to become a global partner of La Liga. We share similar goals and ambitions: to grow an already loyal fan-base through innovation and continuous product improvement.
“Thanks to our well-founded reputation for speed, accuracy and reliability, LiveScore has grown to be the world’s ultimate destination for sport information – and football scores in particular.
“As a leader in our field we are extremely pleased to join forces with LaLiga, the home of the world’s best players and some of the world’s biggest clubs. We are particularly excited to be associated with La Liga’s Replay 360º.
“Innovating for the benefit of our users is at the heart of everything we do, and Replay360º highlights how La Liga is committed to developing new ways to bring unique insights to the fans.”
In return for the sponsorship, LiveScore will gain access to La Liga’s millions of viewers, helping strengthen the affiliates international growth strategies.
With more than 50 million monthly unique users accessing its website and native apps worldwide, LiveScore offers real-time results, fixtures, stats and news for national and international competitions in football, basketball, hockey, tennis and cricket. It has a presence across all five continents.
“LiveScore is the best live results app and for La Liga it is very important to associate with leaders in each market. This global strategic agreement will allow us to strengthen our brand internationally and open the door for our clubs to reach new fans,” explained Javier Tebas, president of La Liga.