Kindred Group, the online gaming operator has officially launched a new US-focused affiliate program with Income Access.
The program will support player acquisition for Kindred’s Unibet brand in New Jersey, which is its first foray into the regulated US online gaming market.
The launch of the program offers Unibet and its affiliates the benefit of tracking software within-depth reporting, along with flexible commission schemes and an extensive ad serving functionality.
Ryan Henderson, head of affiliates at Kindred, said: “Income Access has a strong presence in the US gaming space and understands the intricacies of navigating this complex market.
“Partnering with the company will allow Kindred to leverage those benefits as well as tap into its network of affiliates to help expand our business in the US.”
Affiliates are also able to monitor and optimise their digital marketing campaigns for effective results, through using actionable data.
Similarly, the Kindred Affiliates team and its marketing partners will benefit from Income Access’ security and fraud verification functionality.
The agreement further builds on the existing partnership between Paysafe Group – the parent company of Income Access, and Kindred.
Tara Wilson, general manager at Income Access, added: “We are delighted to partner with a firm that possesses the industry experience and reputation of Kindred, further strengthening our position in the US online gaming and sports-betting market.
“The launch of Unibet in the US also offers affiliates an exciting brand with which to partner and bolster their presence in an expanding market.”