Paysafe Group’s marketing technology and services provider, Income Access have won the award within the ‘Affiliate Software Supplier‘ category at the prestigious eGaming Review (EGR) B2B Awards.
Held on Tuesday evening at The Tower of London, the 2019 EGR B2B Awards recognised the very best service providers in the online gaming industry.
The 2018-19 judging period saw Income Access enjoy a strong year, where its platform powered the affiliate programmes of leading iGaming brands across an array of markets, which include Ladbrokes Coral, Ladbrokes Belgium, Pennsylvania Lottery, PokerStars and Safaribet Kenya.
The last 12 months have seen Income Access introduce a range of updates to its platform too, which include a new feature to facilitate communications between affiliates and their respective affiliate managers. The company have also recently enhanced its solution through significant security updates and new third-party technology partnerships in order to address the evolving needs of clients.
These, along with additional upgrades, further complemented Income Access’ extensive tracking and reporting capabilities. Featuring over 30 reports, the platform’s analytics have helped both operators and affiliates in shaping their marketing strategies.
The software has been specifically developed to support the implementation of multi-channel strategies, allowing operators to track, measure and optimise all digital marketing campaigns.
Tara Wilson, Senior Vice President and General Manager at Income Access, Paysafe Group, commented: “We are honoured to see our platform recognised as the leading affiliate software solution for the global online gaming industry.
“The award reflects the hard work and dedication of our entire team. Going forward, we will continue to evolve our platform and affiliate management services to meet the changing needs of the iGaming industry.”
The 2019 EGR B2B award also recognised Income Access’ exceptional customer service, which was included within the dedicated support of the company’s account managers. The award acknowledged the expertise of the in-house affiliate management team and within the last 12 months, the company added Pennsylvania Lottery to its portfolio of managed affiliate programmes – which includes affiliate channels of Bet3000 and Caesars Interactive.