Income Access has outlined that through its affiliate programme, lottery retailers and other businesses that drive enrolment in the Pennsylvania Lottery’s iLottery online play platform will now be able can now earn a share of the profits.
The Income Access affiliate platform will power the new program, which will also be managed by the company’s affiliate team.
PA iLottery features online games played on a computer, tablet or mobile device that offer chances to win up to $250,000. The games can be played from anywhere in Pennsylvania.
Lottery Executive Director Drew Svitko commented: “This affiliate program provides an excellent incentive to promote PA iLottery. For 24 months, qualified partners can earn a profit share of up to 20% for each iLottery player they refer.”
Qualified partners will earn a 10 percent profit share for players who sign up for iLottery through in-store marketing efforts, or a 20% profit share for players who sign up through digital marketing efforts.
Although applicants do not need to be a Pennsylvania Lottery retailer to join the affiliate program, existing Lottery retailers are urged to participate.
“We want existing retailers to understand that building awareness of iLottery can be good for their bottom line,” Svitko added. “In other states that offer online games, there has been growth in lottery game sales at retail,” added Svitko.
The Pennsylvania Lottery affiliate program will be managed using Income Access’ affiliate platform, which has won eGaming Review’s ‘Affiliate Software’ B2B Award four times since 2013. Income Access’ team of lottery affiliate managers, which managed the Michigan Lottery affiliate program from its launch in January 2018, will also manage the Pennsylvania Lottery program directly.
Tara Wilson, General Manager at Income Access, added: “We’re excited to partner with Pennsylvania Lottery to launch the U.S. state lottery industry’s newest affiliate program. Our technology and affiliate managers have a strong track-record supporting global lottery brands’ customer acquisition.”
To apply to join the PA iLottery affiliate program, visit www.pailottery.com/partners. Upon approval, registered partners will receive printed leaflets with their unique ID and a leaflet holder to display in-store. Electronic assets and a unique referral tracking ID will be provided to those partners planning digital marketing and promotion efforts. Partners will be able to promote that new iLottery enrollees will receive $5 in free play.
Partners can manage their affiliate account through a web portal featuring reporting tools and will receive dedicated customer support.