Gambling.com awards provides US brand recognition

Gambling.com Group has an unusual approach to the newly rich US affiliate market in that it is hosting its own industry awards event. The American Gambling Awards has announced more than 50 unique finalists across 14 categories for the inaugural edition of the awards.

Gambling.com will present the winners with the Golden Eagle trophy on 18 June 2019 which it describes as ‘custom designed and developed over the past 3 months, the Golden Eagle is the new icon of achievement in the regulated American market for online gambling’.

The team engaged Society Awards, the design house that produces the most recognizable trophies in the world, including those for the Oscars, the Golden Globes and the Emmys. Manufactured in America, the Golden Eagle trophy is an 11-inch, gold-plated, cast-pewter statuette of an American Bald Eagle, proudly resting in front of a pile of casino chips.

The American Gambling Awards were launched in March 2019 as the first awards program to recognize excellence among operators, suppliers, advocates, policymakers, lawyers and regulators supporting the regulated online gambling market in the United States.

Charles Gillespie, Chief Executive of Gambling.com Group Plc, explained: “After announcing the American Gambling Awards in March, we received tremendous feedback and excitement from throughout the industry here in America. We are pleased to announce a strong list of contenders that represents the first movers, leaders and all around go-getters, paving the way in the American online gambling market.

“We’ve also had great fun developing the Golden Eagle trophy, an epic statuette that is unlike anything the gambling industry has seen before.”

The nominations for each award category will now be evaluated by a panel of more than 25 expert judges. To ensure the highest possible integrity, votes will be tallied by PricewaterhouseCoopers.

Given the fledgeling nature of affiliate marketing in the US, with only New Jersey currently active with both online casino and betting services, Gambling.com Group has created a unique way to make sure that the existing land-based industry recognises the brand ahead of any potential online deregulation which is currently making its way across the individual states.