The Pennsylvania Gaming Control Board as a gaming service provider, has authorised Catena Media to begin driving its first online leads in the state following the launch of the PlaySugarHouse.com online sportsbook earlier this week.

Catena Media also has deals in place with various other casino and sportsbook operators in Pennsylvania, and expects to launch these partners within the next 90 days, ahead of the new NFL American Football season.

The affiliate giant runs Playpennsylvania.com as well as PAonlinecasino.com – with these being sites specific to Pennsylvania, as well as Legalsportsreport.com, TheLines.com and Onlinepokerreport.com that cover the whole US market.

Per Hellberg, Chief Executive of Catena Media, said: “When the Pennsylvanian market is fully opened, we expect this to essentially double the size of the online markets Catena is serving in the United States, which today consists primarily of New Jersey.”

Michael Daly, General Manager for the US at Catena Media, added: “Catena Media shares the excitement with the rest of the gambling industry as the long-anticipated market of Pennsylvania has opened.

“We look forward to a growing market, starting with the trailblazing by SugarHouse and soon to be followed by a number of additional world-class operators, all launching in plenty of time for the 2019 US football season.”