UK-based Brand Affiliates has teamed up with Jumpman Affiliates to expand its current service offering to iGaming affiliates, after having launched a new online casino affiliate site.

The new Brandaffiliates.co.uk site will place an emphasis upon establishing a multi-brand network though optimising growth and acquisition opportunities for both its bingo and casino portfolios.

Affiliates of the site will be given access to a number of marketing tools which will help facilitate the management and optimisation of marketing initiatives.

SG, affiliate manager of Brand Affiliates, said: “In an endeavour to expand our affiliate programme, we are delighted to partner with Jumpman Affiliates.

“We are affirmative their support and experience in the iGaming industry will play an instrumental role in our overall acquisition strategy

“We will offer an unusual sign-up offer for two months that will help maximise affiliates’ return and build a long-lasting relationship.”

The marketing tools on offer will help affiliates maximise their conversion rates for bingo and casino operators. This will be done by offering the chance to manage and optimise advertising campaigns through various advanced and sophisticated targeting functionalities.

As part of the partnership, affiliates are also set to be given a personalised marketing programme, offering both guidance and attention from the Jumpman Affiliates platform. Affiliates will be able to monitor programme performance and analyse new strategic insights.