XLMedia PLC has announced the acquisition of UK based online bingo games comparison site WhichBingo.co.uk, further growing its already strong UK footprint.
Founded in 2000, WhichBingo has recently grown its offering with additional gambling content including online slots and casino. XLMedia expects integration of the acquisition to be completed within the second half of 2018.
XLMedia Chief Executive Officer Ory Weihs commented: “We are delighted to have acquired such a well-regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.
“We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”