BetYetu, a gaming brand that serves regulated markets in East and West Africa, has announced the launch of its BetYetu Partners affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.

The Mozambique-headquartered company will use Income Access’ much-lauded affiliate software platform to optimise programme growth and acquisitions.

The firm and its partner brands hold multiple licenses in accordance with regional requirements across Kenya, Uganda, Ghana, Mozambique and Tanzania.

Through the Income Access platform, the BetYetu team will have access to a full suite of robust reporting, which they can leverage to help advise affiliates on marketing strategies to optimise both acquisition and retention.

As a partnering brand of Oxygen8 Group, a recognised leader in global technology that specialises in multi-channel solutions and African mobile money solutions, BetYetu is leveraging an ongoing continent-wide transition from traditional forms of marketing to online media. Through this strategy, the brand aims to build and sustain a leadership role in East and West Africa’s affiliate marketing industry.

Shane Leahy, CEO at BetYetu Group, said: “I am delighted with the launch of BetYetu Partners, which is part of our long-term strategic development and forms part of our overall digital strategy for growth.

“As part of our strategy we are committed to forging long-lasting partnerships with top affiliates operating across the African continent.

“We have also hand-picked a team comprising of the strongest local and international talent who will be supported and backed up by industry veterans, creating our very own dream team!”

Tara Wilson, General Manager at Income Access, said: “BetYetu is in a unique position, given their strong product offerings and presence across a range of regulated markets.

“We’re excited to have our affiliate platform fill a complementary role as it is a tremendous asset to any brand developing a strategy-focused on expanding market presence and enhancing acquisition strategy.”