Last week we kicked of Season 5 of the Affiliate Marketing Podcast with a fantastic episode, and this week we are back with another great episode. This week, Lee-Ann is joined by another great guest who has a great deal of experience working within the affiliate marketing industry. In this week’s episode Lee-Ann caught up with Raj Nijjer, the chief marketing officer of Refersion, to talk about affiliate marketing around the world.
Raj Nijjer started his career within affiliate marketing by taking on a number of different leadership roles, before moving on to become the chief marketing officer at Refersion. Refersion is a leading eCommerce performance marketing platform that is based in New York. They provide solutions for ambassador, influencer and affiliate marketing that can help brands to accelerate their growth by enabling advocacy and maximizing their customer lifetime value. To learn more about Refersion visit their website at https://www.refersion.com/.
Listen to hear more about:
- The importance of having reliable tracking within your organisation, no matter what the size or scale.
- What a brand can do to enhance their ambassador marketing and get the best results.
- How organisations like Refersion can help start-up or small businesses who have no experience within the affiliate marketing industry.
[04:50] Lee-Ann and Raj discuss the opportunities that brands who are looking to expand into the US market are facing.
[14:20] Raj talks about how brand ambassador programs and rewards can really help to keep ambassadors motivated.
[25:25] Raj explains the importance of brands building trusts with their ambassadors and affiliates.
[38:00] Lee-Ann and Raj talk about the benefits of affiliate marketing and how it can bring great results to an organisation.
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Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!