Course Information
Who should attend

What you'll learn:

    Affiliate Marketing: Getting the basics right - first time

  • Mechanics and ecosystem of the affiliate channel - where and how it's changing
  • Attributes of a good affiliate manager
  • Roles of operator, affiliate, network, agency
  • Long tail marketing strategies
  • What affiliate marketing can and can't achive
  • Planning for success

    Planning an effective marketing strategy

  • Setting objectives, budgeting and commercial negotiation tactics
  • KPI management for your affiliate team
  • Integrating the affiliate programme within your digital marketing strategy
  • Data analysis

    Case Study Analysis

  • Role play to negotiate effective commercials
  • Review a live affiliate programme and create a strategy to promote growth
  • A guide to productivity management within the team
  • Create a promotional sales deck to market your programme

    Making Affiliate Marketing work for you

  • What types of affiliates are best for your business
  • Types of affiliates explored
  • Protecting your brand online
  • Policing and Terms policies
  • The value of data driven decisions

    Innovation Updates

  • A review of the latest tools and technologies available to improve affiliate marketing skills and programme performance

The Advanced Affiliate Marketing course is designed for iGaming professionals who are involved in affiliate marketing and want to get the best results from their affiliate marketing budget.

    Previous delegates include:

  • Affiliate managers (1-3 years expertise)
  • Marketing managers
  • Brand managers
  • Commercial / Partnership managers
  • Brand and Advertising Managers

“The Advanced Affiliate Masterclass has taught me more than I expected. It has introduced me to a new way of thinking and has impacted the way I do business, by working smarter and to how invest time wisely on what really makes a difference to our aims and objectives.”

John Ait Bihi
Paysafe Group

“I cannot recommend this course highly enough. The professionalism, attention to detail and exceptionally high level of affiliate marketing knowledge shared in two days is outstanding. Lee-Ann has a real talent for what she does and I have been very privileged to have worked with her - I have learnt so much!”

Julie Davies
marketing executive


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