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ActiveWin to offer wider industry support during Covid-19

Digital marketing agency ActiveWin is offering the iGaming industry extended support to get through the coronavirus outbreak. 

The Manchester-based company will provide discounts on a range of services, in addition to free audit support. 

ActiveWin’s services are available to both casino and sports betting operators. 

Supporting gambling brands during a difficult time 

In its official press release, ActiveWin said that it will offer “free auditing services for PPC, display media, SEO, social, CRM, and live chat reviews to help sportsbook operators, game developers, virtual sports, and white-labels.” 

On top of the above, monthly PPC management fees will be waived for the first month of activity. New clients will also benefit from reduced costs for the following two months. 

ActiveWin Managing Director Warren Jacobs shared his thoughts on the company’s plans to help operators through this challenging period. His words were as follows. 

“Our initial priority was to do everything we possibly could for our brand partners like Betfred and Kerching once the lockdown hit. Immediately, we collaborated with clients to support them in every way we could. My team has executed the strategies beautifully, and we are on stable ground.  

“Once we had steadied the ship for clients, we decided to look outwards at ways to help the industry with the resources we have available, and leverage the four-decades of experience that my senior team has accrued in e-gaming. So we will highlight gaps in media bidding strategies that burn through spend and find better ways to optimise campaigns to put brands in a much stronger position when the crisis finally lifts.”  

Helping everybody possible 

ActiveWin Marketing Director Mark Baker also spoke about the agency’s initiative, saying the following. 

“Digital engagement is now critical for the survival of betting sites. Since we offer a full suite of digital options, we can share expertise beyond PPC and affiliate marketing. 

“Our speciality is multi-channel campaigns that work in conjunction with each other for acquisition and retention, taking a holistic approach to how a brand performs across all player touchpoints. 

“In-house experts execute the majority of our work instead of relying on automated third-party services to make strategic decisions, so if brands glean even a small advantage from our advice, we consider it a win.”  

ActiveWin was launched in 2013 and received Apple Search Ads certification in 2018. 

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