ABOUT US

AffiliateINSIDER is dedicated to bringing you the latest affiliate marketing insight and news, provides expert affiliate program management and offers intestine training and skills development for affiliate program growth. We make affiliate marketing, simple.

“AffiliateINSIDER is by far the most informational, applicable and actionable training and affiliate management resource, I have ever seen! If you want to power-up and take your affiliate business to the next level look no further than this team!”        

 Roo Wright, Founder – Wag.io

AffiliateINSIDER is my go to site for the most up-to-date coverage of news and events from the iGaming industry”  

 Ian McDonnell – Blexr.com

” AffiliateINSIDER events go beyond basic business networking as
they offer you exclusive and relevant insights that are not available at any other affiliate conferences. What you learn here in one day enables you to access digital experts who can really help you make well-informed decisions that grow your affiliate business – quickly. “

Barnabas Szelke – betflow.com

“I know little bit about affiliates, but I know Lee-Ann and her team knows a lot. Don’t look for affiliates, look for the source… AffiliateINSIDER” 

Kiril Nestorovski – EveryMatrix

 

“Attending an AffiliateINSIDER Bootcamp training lifts your spirit and reminds you what you have already accomplished within your business and where to go next. I’d recommend any affiliate business owner who wants to take a step back and learn the latest digital trends to come along and refocus on the important stuff at these sessions. It’s a day well spent!”

Bertan Bprotipster.com

OUR MISSION

The affiliate marketing industry is constantly changing. Keeping up with regulation, advertising codes and digital disruption is a full time job. As a business we offer expert lead strategy for affiliate program management. Our intensive training academy offers a range of fundamental and advanced training courses helping affiliate managers growth hack their programs and get the support they need for on the job learning and development. Our content hub offers free education and insights helping brands to grow their affiliate marketing channels.

We are providing in-depth knowledge sharing, we promote best practice and are 100% focussed on helping brands to grow their affiliate marketing programs. Collaboration between affiliates, operators and suppliers is about working together to ensure business is passed efficiently between service providers. Our directory listing allows brands to connect with affiliates and suppliers to connect with both operator and affiliate brands. 

Whether it’s keeping abreast of the latest digital insights, watching our FREE content and training videos’ or simply following new digital trends in the affiliate channel, we’ll help you keep your program on track, and expand your brand reach to build new relationships in this space.

OUR STORY

today-timeline
Today and Beyond
  • AffiliateINSIDER develops it's new bespoke LIVE Training Academy designed to help affiliate managers growth hack their program growth and learn the skills and tools they need to develop their careers in Affiliate Marketing. Now offering both a fundamental and advanced course syllabus which has drive real revenue results for a number of brands in the UK and globally in the US and EU regions too. 
  • Our CEO - Lee-Ann Johnstone makes it into iGaming Business Top Ten most Influential Women in iGaming in 2019 for her contribution to the growth and development of Affiliate Marketing in the sector.
Jan - Dec 2018
  • AffiliateINSIDER delivers a range of "bootcamp" styled digital marketing training and networking events in the form of 1 day conferences like the Digital Marketing Forum and AffiliateFEST designed to help affiliates and affiliate marketers learn collaboratively together from the industries brightest Digital Minds. 
  • The AffiliateINSIDER Content Hub quickly grows in number and enters Google News as an authoritative resource for affiliate marketing and iGaming industry news, offering brands and affiliates the opportunity to promote, learn and share insights and surrounding digital and affiliate marketing building growth in this channel.
  • Our Agency is launched offering expert affiliate marketing consultancy and program management services for a number of global and start up brands across a range of sectors. Offering end to end support for both large brands and small start ups in both direct programs and in network platforms.
November 2017
  • AffiliateINSIDER begins: A focus of delivering bespoke services that meet the needs of both brands and affiliate entrepreneurs, with a focus on developing growth strategies and revenue from affiliate marketing
  • The first AffiliateINSIDER digital training event is created providing tangible insights for sports betting and casino affiliates who want to growth hack their marketing strategies and commercialise their businesses. Experts are brought together to give real knowledge and learnings to affiliates and affiliate marketers to learn, connect and grow.
October 2017
  • SkyBet announces the closure of their affiliate program
  • Several other operators follow suit updating severe strike policies into their affiliate programs as a reaction to these changes in a bid to avoid costly fines in future 
  • Big brands close their retail third party affiliate network programs which sparks questions over the state of the affiliate ecosystem and the use of long tail promotion strategies to build brands
  • The need for an exclusive resource aimed at providing up to the minute news, skills development, training and digital growth hacking for the affiliates and affiliate managers  - is borne

CO-FOUNDERS

LEE-ANN JOHNSTONE

Lee-Ann is a veteran digital and affiliate marketer with over two decades of experience in the retail, finance and iGaming sectors. Having managed several blue chip global brands’ affiliate programs in her corporate career, in 2017 she co-founded and launched AffiliateINSIDER.

Lee-Ann has spent almost two decades launching, running and scaling large global affiliate programs. She’s recently been awarded by iGaming Business , the honour of appearing in their  Top Ten Most Influential Women in iGaming list for 2019. She’s an affiliate mentor, a regular teacher and speaker for affiliate events , she’s a writer for several affiliate industry magazines detailing thought leadership and best practices for affiliate marketing.

She’s a qualified Google Square, A Virgin Business Start up mentor and is a passionate advocate for the improvement of affiliate marketing techniques and entrepreneurial support in this sector.

RASMUS SOJMARK

Rasmus Sojmark has 15 years industry experience, having started as commercial director for BetBrain.com before becoming a founding team member of EveryMatrix. In 2009, he founded SBC Global (a highly successful events, news and media business) and Oddslife.com (a b2b social sportsbook platform).

He holds a University Masters Degree in International Marketing, with a dissertation that researched and analysed both online and land based sports betting behaviour. His work was later presented and published in academic books at Aalborg University.

While at EveryMatrix, Sojmark won EGR Awards for Best Sportsbook Innovation 2010, Sports Betting Rising Star 2011 and special commendation for White Label Partner of the Year 2011. In 2008 and 2009, he won back-to-back IGB Awards for Best Sports Betting Affiliate and the Best Overall Affiliate with BetBrain.com.