SEO is one of those areas that can have a massive impact on the success of your program. There are so many ways to tweak and change your operations to gather better results. Let’s take a look at 8 SEO trends that affiliates should be aware of and ready to use.
Optimise for voice search
With the rise of innovative home assistants and AIs on smartphones – such as the Google Assistant, Siri, and Alexa to name just a few, there have been some changes to the way we search for things. You need to ensure that you are optimising for the differences that arise from the inclusion of voice search. You need to be targeting for longer and more natural-sounding keywords as opposed to the shorter ones usually used.
Optimise for mobile searches
Another SEO trend we are seeing on the rise is the need for greater optimisation for mobile searches. It is thought that nearly three-quarters of the world will be accessing the internet through their smartphones come 2025. As a result, you need to make sure that your page is user-friendly, and free from lazy-loaded content that requires something like a click or a swipe.
Fulfil the Google EAT principle
The EAT principle is simple – expertise, authoritativeness, and trustworthiness. Any content you add to your site needs to have value and must be of the highest quality. When linking to external sites, make sure that they are reputable, and look into getting some high-quality backlinks. This is an SEO trend that is easy to follow, but can have a massive impact on your SEO program’s performance.
Throw in Long-form Content
Trends and reports indicate that long-form content of over 3000 words can generate a lot more traffic and engagement than shorter pieces. Producing high-quality long-form content amongst your other pieces is a great way for you to introduce valuable content that your readers want to engage with. It can also offer far more opportunities to help you rank better.
Prep for predictive search improvements
AI-driven tools like Google Discover are on the rise. These analyse the behaviours of their users over time and then suggest content that they believe will interest them the most. While Google automatically includes pages it has indexed in these searches, improving the quality of your pages and implementing other SEO trends will be a must.
Include video content
Videos are easy to understand and should be a must for your affiliate program. However, you also need to make sure that you are optimising these videos for SEO purposes. While the video content itself cannot be read by search engines, transcripts, closed captions, and the video description can. Make sure you optimise for keywords used on the platform your video is hosted on too so it can be found more easily.
Consider semantically related keywords
Secondary keywords are on the rise, and it is vital that we are able to prepare for them to become much more prominent. Google can now analyse the intent behind searches, and this means that they are looking at semantics just as much as the precise wording used. You need to ensure that your content is optimised for topic clusters and not just main keywords.
Data and analytics will always be a priority
No matter what, data and analytics should be your main priority. This will allow you to help construct the best campaigns for your program so you are able to drive proper results. On top of this, your analytics will be able to help you identify which of your URLs are getting crawled, what your dwell times and bounce rates are like, and so much more. These will always prove to be vital SEO trends for affiliates.
These are eight key areas affiliates need to focus on, no matter what. Ensure that they are implemented into your affiliate program as soon as possible.