If you are in the process of marketing your brand to the masses or expanding its existing online presence, you may be wondering how to guarantee that visitors and search engines will love your website and, as a result, return to purchase your goods and services time and time again. It can be difficult to know where to begin, especially if you are unfamiliar with the process of designing and launching a website or you have only recently established your business, but by familiarising yourself with the following tips and tricks, you can ensure your online presence is an immediate success and guarantee both existing and brand-new visitors will love your website.
It must be fast and responsive
In today’s increasingly digital landscape, it is no longer enough to simply design and launch a website for your brand and it must also be fast and responsive. In doing so, you can ensure it is compatible with a wide range of modern browsers, desktops, search engines, and smart devices and is, therefore, unlikely to lead to a poor user experience for both existing and brand-new customers. It can also improve overall functionality with customers able to find what they are looking for in a fraction of the time that it would have taken them to if your website was slow and unresponsive. If you want to prioritise speed and responsiveness but are unaware of how your website operates from the consumer’s point of view, it may be worth running a speed test on a regular basis with customers likely to abandon their purchase and seek similar goods and services elsewhere if they are left waiting for even a couple of seconds.
It must be aesthetically pleasing
It is important that your website is fast and responsive but in addition to performing well, it must also look the part. In order to do so, you must do your research and do whatever it takes to leave a positive impression on your customers when they enter your website with colours, typography, and imagery just some of the factors that must be considered throughout the entire design process. If you are looking to increase the chances of visitors loving your website, it may also benefit you to consider consistency and flow with customers unlikely to return or recommend your business to a friend if they struggle to navigate from page to page or product to product with ease or without being forced to adjust to a different colour scheme or house style with every click.
It must be SEO friendly
In today’s wider business world, your website must be SEO friendly in order to stay ahead of the curve and stand out from the crowd. It refers to, in the simplest of terms, the process of taking steps to guarantee that your website is not only fully accessible but also indexable by the most popular search engines. This can have a dramatic impact on your website’s traffic and allow you to boost brand awareness on a global scale which can be especially valuable for both small and newly established businesses. It can also enable you to compete with your closest competitors within your chosen industry, sector, or niche so you can command a greater share of the market and encourage a growing number of consumers to shop with you as opposed to a competing brand.
It must be easy to navigate
In order to increase the chances of visitors loving your website, it must be easy to navigate for both experienced and inexperienced internet users. This can be done in a number of ways but is most commonly done by taking a simple and straightforward approach and avoiding clutter or trying to be unique with this often achieving the opposite result and deterring consumers from returning to your website again in the future. If you have the space to do so, a sidebar or header can be a great way to showcase your entire website in a handy snapshot for visitors from the second they enter your website until the second they leave. In addition, you must also include clearly written copy and make use of any ample white or blank areas so visitors can clearly distinguish between main content and background space.
If you are looking for ways to make visitors love your website, it may be worth familiarising yourself with a number of helpful tips and tricks. It must, for example, be fast and responsive, be aesthetically pleasing, be SEO friendly, and be easy to navigate. In doing so, you can ensure your online presence is positively received by both existing and brand-new customers, boost your brand’s reputation within your chosen industry, sector, or niche, and, perhaps most importantly, increase your chances of your website remaining at the top of search engine results pages on an ongoing basis.
