Online operator BetVictor has today announced the appointment of Matt Parkes as its new Director of Brand and Creative.  

Boasting a 21-year career working in several leading brand and marketing roles developing brand propositions, marketing strategies and integrated campaigns, Parkes brings a wealth of experience to the Gibraltar-headquartered firm.

In his new role, Parkes will be responsible for providing strategic direction to further build on brand successes, ensuring brand consistency across channels and overseeing brand positioning, communications, creative and media spend.

Commenting on the appointment, the firm’s CEO Andreas Meinrad said: “Matt’s appointment comes at a significant moment in our brand’s growth. These past few years have been among the most important for the business in terms of developing our brand proposition and assets, and we are looking forward to welcoming him to the team. His extensive marketing experience will be crucial for helping us to grow the brand even further.”    

Parkes added: “I’m very much looking forward to getting started with BetVictor, a company that is at a really exciting stage of its brand journey. They have taken great strides in developing their proposition and are now ready to amplify it even more. I can’t wait to lead the next part of that process and contribute to the overall success of the company.”