Football manager and I’m A Celebrity Get Me Out Of Here winner Harry Redknapp has joined BetVictor as brand ambassador on a two-year contract.

Redknapp, who was named ‘King of the Jungle’ in December, kicks off his partnership with the European operator by heading the #HeyHarry campaign for the brand, which goes live today.

The campaign will see Redknapp appearing on TV and radio ads – supported by digital, PR and social – as well as in content around major UK horse racing events, with casino and help centre integration also among his responsibilities for BetVictor.

Matt Scarrott, Director of Sportsbook, said: “With his victory in the jungle, Harry proved that he is capable of bridging the worlds of sport and entertainment and knows how to reach out to new audiences. In the marketplace in which BetVictor operates, Harry’s experience and standout appeal are invaluable to us as we strive to capture new players and wider audiences.”

“Harry’s opinions on football are respected throughout the game and his knowledge of horse racing, which is part of our business’ heritage, makes him a tremendous asset for BetVictor and our customers to tap into – it’s clear that Harry represents the perfect Brand Ambassador for us.”

Ex-Tottenham Hotspur, West Ham and Portsmouth boss Redknapp added: “I am delighted to announce my ambassadorial role with BetVictor and very excited to be working with such an established brand in the sports betting industry.”

“Football and horse racing are two sports that I am really passionate about and I cannot wait to help BetVictor reach new audiences – something I managed to achieve during my time in the jungle. Exciting times ahead.”

Redknapp joins Ex-England football star Michael Owen and 23-time TT winner John McGuinness as fellow BetVictor brand ambassadors. Watch the promotional video below.

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