Racing Post B2B has announced that it will launch its new sports betting brand Intellr at the forthcoming SBC Betting on Football conference.

The expert sports betting content provider gives bookmakers and their customers key stats, analysis and predictions for 20 sports across hundreds of markets in over 70 languages.

Over 2000 industry leaders will descend on Stamford Bridge, home of Chelsea Football Club, for the four-day event, which includes the AffiliateINSIDER-run Digital Marketing Forum.

The event will also open the floor to 200 expert speakers including Racing Post B2B Head of Digital Will Fyler, discussing the topics affecting the industry today.

Intellr’s flagship product is an in-play football product that provides customers with reliable, high-quality live tipping content. The smart, responsive and agile product bridges the gap between real-time action and tipping content, by showing a bookmaker’s odds alongside bet-prompting information.

Previewing Betting on Football, Racing Post B2B Director Eugene Delaney spoke on the excitement of the new brand: “I am looking forward to be back at Betting On Football as it is a good place to see how our industry has grown over the year and what exciting ideas exhibitors have to offer.

“This year is different for us as we have the launch of our new sports brand Intellr, and it’s in-play football product. With the in-play market expanding rapidly, it was vital we entered it with a product that could add even more value to the bookmakers in-play offering. Betting On Football provides us with the perfect platform to showcase this product and reach new audiences”.

Andrew McCarron, SBC Managing Director, spoke about the upcoming event: “We are really excited about Betting on Football this year as we are making it even more focused on the operator. Essentially, it’s a platform for the key decision makers of all the European operators to come together and discuss the opportunities within sports betting. It will be a high-level executive event that discusses all the issues taking place in betting and football at the moment, everything from Brexit to the whistle-to-whistle ban to the Italian market.

“We have also added some fantastic new content with the PaymentExpert Forum and Digital Marketing Forum. When you combine all of this with the invite-only Sponsorship Forum, it really is the ultimate event that brings together the world of sports betting under one roof.”

Find out more about Betting on Football and the Digital Marketing Forum here.