At the London Affiliate Conference (LAC) earlier this month, AffiliateINSIDER CEO Lee-Ann Johnstone caught up with Artur Manasaryan, Vbet Regional Director of UK, who revealed some details regarding the firm’s UK market drive and its use of influencers in localised marketing efforts. Below are some takeaways from the discussion.

A UK market-focused rebrand

Vbet has rebranded based on the feedback from affiliate partners, with a particular focus on the UK market. “We strongly believe that only constant amelioration can make perfection,” Manasaryan insists. The firm has made an effort to ensure that its website encapsulates the “culture and the enthusiasm” of the British igaming market.

A simpler site

Manasaryan described the site as being “much, much easier to use” and “much more understandable”. There is also more of an effort placed on casino and live casino on the newly-rebranded site. It is hoped that poker and skill games will also make an appearance on the site in the not too distant future.

“The year of Vbet”

“You’re going to hear about us. This year is the year of Vbet,” Manasaryan exclaimed. The firm disclosed plans for “new signings, new partnerships, and all the sickness that you will hear later.”

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