Multi-award winning igaming software supplier EveryMatrix has confirmed that through its PartnerMatrix Affiliate Management solution, it will be offering support for the launch of the new TotoGaming Affiliate Program.

The PartnerMatrix program will become directly integrated into TotoGaming’s current platform, which already offers a flexible commissions structure, marketing tools, and support for bonuses and promotions.

Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming praised the new partnership. She commented:: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best.

“Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”

PartnerMatrix has recently given affiliates access to features such as Reactivation Rewards, as well as Server to Server (S2S) tracking that will improve conversion accuracy. They are in addition to the Player Segmentation service which facilitates improved optimisation of affiliate rewards.

Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together.

“PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.