High-profile UK media firm the Press Association (PA) has launched a new product that gives betting websites the chance to access ‘a stream of ready-to-publish insights’ into upcoming sporting events.

Bet Engage is the latest product from PA designed to help brands increase interactions with their betting audiences online. The product features potential outcomes across a range of events in a daily feed of infographics, previews, stats-based text and video stories and more.

All the predictions are underpinned by the expertise of PA’s sports correspondents and specialist data team. Creative design from the agency’s graphics team adds visual impact to support betting brands’ digital and social media strategies.

Michael Grenham, Head of Business Development, Racing & Betting, said: “Bet Engage is uniquely positioned to support betting companies’ online growth strategies by combining PA’s reputation in sports data and reporting with our expertise in digital content production. We work closely with our customers to provide them with a range of rich content options to engage their passionate betting communities.”

Ashley Broadley, Sports Editor at Press Association, said: “PA has been trusted for decades to provide the highest standard of content to the Racing and Betting industry. We understand the passion that drives sports fans and I am pleased to see our editorial, data and digital teams working together to create compelling content for betting sites and social media channels.”