Ladbrokes Belgium has launched an affiliate program with Income Access, Paysafe Group’s marketing technology and services provider.

The new program for the Brussels-headquartered sports betting subsidiary of Ladbrokes Coral Group will be powered by the affiliate platform of Income Access, which unveiled a technology partnership with Ladbrokes Coral’s UK-facing brands earlier this month.

The launch will allow affiliates to promote this high-profile local sportsbook with international brand recognition. Powered by the Income Access platform, which is also used to manage the affiliate channel for the UK-focused Ladbrokes, Coral and Gala brands, the new program will be overseen by Ladbrokes Belgium’s in-house affiliate managers. The dedicated team is expert on the local gaming market, including regional and cultural differences.

Simon Mahieu, Affiliate and Project Manager at Ladbrokes Belgium, said: “We believe that a motivated affiliate is a good affiliate. By offering our marketing partners the transparent, easy-to-use Income Access platform, we aim to engage and motivate our affiliates, ensuring the best service possible.”

Tara Wilson, General Manager at Income Access, added: “The addition of Ladbrokes Belgium to our roster of partners demonstrates that our recent technology partnership with Ladbrokes Coral continues to evolve. We’re excited to support this brand’s player acquisition in the key European market of Belgium, and positively contribute to its marketing objectives.”