Sportradar has teamed-up with New York-based visualisation studio Arkadium with the aim of developing new immersive and interactive capacities for its sports output.

Entering 2019, the sports data, insights and content supplier will work with Arkadium on developing new viewer/audience experiences and engagements, focusing on driving interaction with its content from multiple sanctioned sources. From a sports betting affiliate perspective, this could be utilised in the future to make content more compelling.

In its update, Sportradar detailed that it has formed a multi-year partnership with Arkadium, a trusted development studio which has worked on developing interactive content with leading global publishers including USA Today, Microsoft, The Washington Post and LA Times.

Jonathan Earle, Customer Director of Sports Media at Sportradar, backed the partnership, stating that Arkadium could deliver real-time sports content engagement, catering for new audience trends and disruptions.

“Sportradar is obsessed with enhancing the fan experience and we are continually striving to create engaging and unique products that offer the best solutions for publishers and broadcasters to monetize,” he said.

“The way in which sports fans are consuming content has dramatically changed and fans are looking for more interactive, visual stories to help keep them informed of the latest sports news. Partnering with Arkadium will help us to lead the next generation of sports engagement.”

Arkadium’s President & Co-Founder Kenny Rosenblatt added: “The partnership will see Sportradar, media and content teams integrate Arkadium’s flagship inHabit program, which delivers instant AI-powered visualisation functions for marketing teams, currently reaching over 70 million US-based sports fans per month.

“Our partnership represents the future of sports marketing. One where fans are deeply engaging with the players and teams they love, while providing publishers and advertisers the time, attention and relevant audiences that they’re looking for.”