Sportradar, a leading sports data provider, will launch a new affiliate marketing scheme as part of its new full-service marketing offer for sports betting operators ad:s, which will streamline business operations and tailor marketing strategies to desirable customers.

The range of marketing services will also include sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, and ad products.

Celebrating the launch of the new service, Managing Director at Sportradar, Felix Geyr commented: “ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers.”

The global gaming industry has experienced tremendous growth and is expected to surpass £388 billion ($500b)  in the next five years, which has pushed bookmakers to search for more sophisticated and data-driven marketing solutions that will differentiate themselves from competitors in a crowded market.

Geyre added: “ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.”

Sportradar currently works alongside over 500 sports rights holders, having developed its own DSP for programmatic advertising. It has developed partnerships with a number of digital traffic sources for bookmakers, which include Livescore.com, Sofascore and Besoccer.

The data provider has built its business based around providing reliable data, quickly. This paired with its broad sales network and vast infrastructure will allow ad:s to further optimize bookmakers’ marketing spend.