After receiving a licence from the Swedish Gaming Authority, casino brand Playzee stressed that “trust and transparency” are the “building blocks” of the business.

Part of the White Hat Gaming roster, this rapidly growing online casino is also licensed by the UK Gambling Commission and the Malta Gaming Authority, thus making it open to players from dozens of countries around the world.

The firm also boasts a flourishing affiliate program known as ZeePartners, with Head of Affiliates Roi Rintzler, talking enthusiastically about plans for the year: “There is so much that can be done for our affiliates at ZeePartners in 2019.”

“Whether it’s providing more marketing material, more content, or proactively optimising campaigns to deliver better results, we are working hard to achieve these objectives as quickly as possible,” he continued.

“Essentially, we want affiliates to know that trust and transparency are the building blocks of our business. Once affiliates feel that what they see is what they get/that there is no hidden catch, the business relationship will continuously and dynamically flourish.”

Made up of seasoned industry veterans with decades of combined affiliate marketing experience, the program strives to provide the tools necessary to optimise campaigns and maximise results.

Meanwhile, the face of Playzee is Zeegmund, a quirky cartoon scientist with ‘a knack for formulating unique and exciting promotions and bonus offers’. He also heads up the Zee Club, Playzee’s rewarding loyalty program where players use Zee Points (the site’s loyalty points earned through deposits and gameplay) to ascend in membership status and redeem them for valuable bonuses.

Rintzler added: “Playzee intends to provide players with a unique and personal gaming experience that keeps things simple for the player while creating a high quality and entertaining betting environment. The same can be said for our approach towards affiliates.

“ZeePartners is committed to working with each affiliate using a personal touch by providing tailor made marketing materials that will support any affiliate, no matter how big or small they might be, in order to build a long term and mutually beneficial and profitable partnership.”