Ladbrokes Coral Group has relaunched its affiliate program, Ladbrokes Coral Partners, in partnership with Income Access.

Covering the Ladbrokes, Coral and Gala gaming brands, the program will be powered by Income Access’ affiliate software platform, as it continues to optimise growth and acquisitions across its roster of brands.

The UK-based multi-channel bookmaker was acquired by GVC Holdings in March, and the new plan provides its affiliates with access ‘to a team of experienced and knowledgeable professionals, dedicated to helping them achieve optimal acquisition and retention figures’.

Affiliates will further benefit from ‘straightforward and competitive commission plans as well as the support of multilingual account managers, specialised in creating custom-tailored plans’.

Anat Schlesinger, Marcom Manager at Ladbrokes Coral Group, said: “As the Coral and Gala brands have worked with Income Access for a number of years, it felt like a natural fit for Ladbrokes to be migrated onto the platform. Relaunching the affiliate programme also provides an opportunity to make essential updates and help Ladbrokes achieve greater synergy with Coral and Gala.

“We have a great relationship with the team from Income Access and have every confidence that we will see great results with the new and improved affiliate programme.”

Tara Wilson, General Manager at Income Access, Paysafe Group, added: “Partnering with Ladbrokes Coral Partners for this initiative is a very important milestone for Income Access, as we continue to establish a leadership role in the market. Positioning ourselves to effectively meet the needs of one of igaming’s most lauded and respected brands is an accomplishment of which we’re extremely proud.”