Groove Gaming has reinforced its presence in African markets after landing an exclusive partnership with gaming technology platform iDoBet.

iDoBet is active in a number of areas of the gambling industry, including supplying retail outlets, mobile betting, software development, online marketing and affiliate programs.

With a stronghold in Africa, the firm covers over 60,000 monthly sports events, 26,000 monthly in-play events, 1500 betting markets and 40 sports.

Groove spoke of how the deal facilitates the firm’s ‘ability to deliver solutions in Africa or to operators seeking to target the African market’.

The extensive agreement also covers sports content, with Groove already working closely with a carefully-compiled cluster of clients, such as EveryMatrix, iGP, Digitain and Equinox Dynamic.

iDoBet CEO Yaniv Bason said: “iDoBet continues to move from strength to strength, with more B2B providers choosing our platform for its robust content.

“The addition of Groove Gaming’s suite will only enhance our platform further. We work hard to maintain the balance between the quality and quantity of the content we offer, which is why we have selected to partner with Groove Gaming.”

Rebecca Sotomora, Head of Sales at Groove Gaming, added: “Any serious operator can get into the groove with Groove Gaming and that’s why we signed with iDoBet, they are one of the strongest offerings out there and we’ve added a lot of new sports content on our platform thanks to our arrangements with iDoBet.

“At the heart of Groove Gaming’s expertise is selecting the highest-quality content to differentiate our offering and to drive player-engagement for clients, which is one of the aspects of this important partnership with iDoBet.”